Main Conference Day 1; Tuesday, January 29, 2019
8:30 am - 8:45 am CHAIRPERSON’S OPENING REMARKS
Lorne Lipkus
Member Canadian Anti-Counterfeiting Network (CACN), Partner, Kestenberg Siegal Lipkus LLPKestenberg Siegal Lipkus LLP
8:00 am - 8:30 am REGISTRATION & NETWORKING CONTINENTAL BREAKFAST
8:45 am - 9:30 am KEYNOTE: LEVERAGING BLOCKCHAIN IN THE COUNTERFEIT FIGHT – NFL PLAYERS LEADING THE WAY
9:30 am - 10:15 am PANEL DISCUSSION: COUNTERFEITS - WHAT’S AT STAKE FOR ECOMMERCE?
Speakers:
Julien Dudouit Global IP Brand Manager, Legal Intellectual Property ebay
Denise Mosteller Senior Manager, Brand Protection Implus
Steven S. Rosenthal Senior Director, Anti-Piracy & Web Security, Global Services McGraw-Hill Education
Maral Behnam-Garcia Trademark & Brand Protection Manager Wish
Julien Dudouit Global IP Brand Manager, Legal Intellectual Property ebay
Denise Mosteller Senior Manager, Brand Protection Implus
Steven S. Rosenthal Senior Director, Anti-Piracy & Web Security, Global Services McGraw-Hill Education
Maral Behnam-Garcia Trademark & Brand Protection Manager Wish
Steven S. Rosenthal
Senior Director, Anti-Piracy & Web Security, Global ServicesMcGraw-Hill Education
10:15 am - 11:00 am FILM THEFT / PIRACY & BRAND PROTECTION AT SOURCE
11:00 am - 11:30 am MORNING NETWORKING BREAK
11:30 am - 12:15 pm GETTING COMPANY BUY-IN TO ENSURE SUFFICIENT BRAND PROTECTION BUDGET
Lauren A. Dienes-Middlen, Esq.
SVP, Assistant General Counsel – Intellectual Property Business and Legal AffairsWorld Wrestling Entertainment, Inc.
12:15 pm - 1:00 pm PROTECTING YOUR CUSTOMERS AND BRAND REPUTATION ON A MEAGER ACBP BUDGET
1:00 pm - 2:00 pm Networking Luncheon
2:00 pm - 2:45 pm TAKING YOUR BRAND PROTECTION PROGRAM TO THE NEXT LEVEL IN 2019
2:45 pm - 3:30 pm USING BIG DATA AND AUTOMATION TO MANAGE INVESTIGATIONS
Whether it’s by way of a third party marketplace, a social media site, or a typical counterfeit website, the threat to your brand is constant. Understanding the tools available to you to help fight the problem is only half the battle; you also need to know how to use them as part of a larger strategy.
You will learn:
- What tools are available to help combat online counterfeiting issues
- How to develop effective counterfeiting enforcement strategies to take down infringers
- How to be more proactive in preventing infringements
3:30 pm - 4:00 pm Afternoon Refreshment Break
4:00 pm - 4:45 pm ONLINE COUNTERFEITING TRIAGE
David Lipkus
Chair of the Canada sub-committee of the INTA Anti-Counterfeiting Committee, PartnerKestenberg Siegal Lipkus, LLP
