Russ Jacobs
Director, Corporate Counsel Intellectual Property
Starbucks Coffee Company
Check out the incredible speaker line-up to see who will be joining Russ.
Download The Latest AgendaMain Conference Day 2; Wednesday, January 30, 2019
Monday, January 28th, 2019
9:30 AM EFFECTIVE COOPERATION BETWEEN BRAND OWNERS AND LAW ENFORCEMENT TO NAB COUNTERFEITERS
A successful anti-counterfeiting and brand protection program requires both the collaboration of internal and external partners to be successful. Working with law enforcement officers and customs agents is a must if the infringers are to be caught and stopped. This presentation will explore how brand owners can most effectively manage their relationships with these officials.
Topic discussed will include:
- Tools to identify authentic and counterfeit goods
- Registrations with customs
- Black lists and white lists
- Internal and external (CBP) Trainings