Live Chat Software
January 28 - 30, 2019
Argonaut Hotel, San Francisco, CA
Russ Jacobs, Director, Corporate Counsel Intellectual Property at Starbucks Coffee Company

Russ Jacobs


Director, Corporate Counsel Intellectual Property
Starbucks Coffee Company

Check out the incredible speaker line-up to see who will be joining Russ.

Download The Latest Agenda

Main Conference Day 2; Wednesday, January 30, 2019

Monday, January 28th, 2019


9:30 AM EFFECTIVE COOPERATION BETWEEN BRAND OWNERS AND LAW ENFORCEMENT TO NAB COUNTERFEITERS

A successful anti-counterfeiting and brand protection program requires both the collaboration of internal and external partners to be successful. Working with law enforcement officers and customs agents is a must if the infringers are to be caught and stopped. This presentation will explore how brand owners can most effectively manage their relationships with these officials.

Topic discussed will include:
  • Tools to identify authentic and counterfeit goods
  • Registrations with customs
  • Black lists and white lists
  • Internal and external (CBP) Trainings