Mr Lennard Otto

·        IPs: Discussing how to align with business objectives and what works in attracting international and local visitors

·        Striking the right balance between international IPs and original IPs to build brand’s value proposition and market appeal

·        The importance of IPs in increasing emotional connections to support and drive change to consistent victor growth

• Gaining insights on how IMG World of Adventures is leading the way to manage business during a global pandemic
• Exploring new strategies for theme park business to reopen in a post-coronavirus world 
• What’s Next: Understanding the new norms of theme park business to ensure business sustainability