Dr. Detlev Remy works as Associate Professor for the Singapore Institute of Technology, Singapore. He is teaching revenue management, data analytics and digital marketing, whilst researching on revenue management and marketing-related topics. Before that, he was the Program Manager for the Bachelor of Business Administration programme at Les Roches, Laureate Universities, teaching (and researching on) marketing-related subject areas and revenue management to Bachelor and MBA students. Dr. Detlev Remy started his career in the hospitality and tourism industry in 1986, working in various positions up to general management position. Additionally, he has started his own consultancy business, advising international beverage, tourism and hospitality businesses. Dr. Detlev Remy is also regularly invited to attend major revenue and pricing conferences, giving speeches on revenue management related topics. Additionally, he is giving guest lectures in marketing and other subject areas to other educational organisations, for example to Latvian universities and German hotel schools. Furthermore, he is involved as a member of an expert panel for accreditation. Dr. Detlev Remy holds a Masters in Marketing from University College Cork, Ireland (2007) and a Doctorate (DBA) from the University of Surrey, UK (2014).