Syed Suroor Anwar

Post COVID-19, businesses will have to focus on re-building profitable relationships. As businesses recover from the global lockdown and economy slowdown, it becomes of utmost priority to understand customer needs and wants. How can organisations learn about customer spending patterns and add true value for the customer?

·        Gaining insights on customer preferences, channel behaviour and sought benefits

·        In times of market uncertainties, how do you ensure customer retention and maintain profitability?

·        Factors to build in your margins and pricing strategy to navigate trade regulations and currency fluctuations