Craig McCosker

Product Strategy Manger, Future Focus
Australian Broadcasting Corporation

Check out the incredible speaker line-up to see who will be joining Craig.

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Conference Day One: Tuesday, 13th August 2019

Tuesday, August 13th, 2019

11:30 AM CASE STUDY: Why Bots With Personalities Will Create Deeper Brand Loyalty and A New Level of Customer Relationship

Australian Broadcasting Corporation has been working on personalizing bot interactions to meet customer expectations. Bots with personalities that can offer a human-like service will develop more affiliated relationships to the mass audience and align the brand’s identity to their delight. Join Craig to discuss his goals in personalizing the human-bot relationship at scale to create deeper brand loyalty and a new level of customer relationship.

Creating a more conversational and human service to strengthen bot relationships
Overcoming the challenges with voice enabled AI to create a conversation flow
ABC’s journey in launching regular interactions and future goals to personalize the relationship at scale
A behind the scenes look at how the ABC is deploying the bot for the Federal election