Andrea Peche

Marketing claims often feel like a tug-of-war between chasing consumer trends and backing breakthrough science. But what if brands led the conversation instead of reacting to it? Too often, marketing is left to the marketers, but product developers and regulatory teams have a critical role to play in shaping claims that are both scientifically grounded and legally sound. This panel explores how cross-functional collaboration can turn regulatory constraints into brand strengths, ensuring that the next big trend isn’t just market-driven hype—but a scientifically validated, future-proof innovation.

·       Beyond Reactionary Trends – How brands can use R&D and regulatory expertise to lead trends rather than follow them.

·       Marketing as a Science – What it takes to make credible, data-backed claims that stand up to consumer and regulatory scrutiny.

·       Collaboration Over Silos – How product development, regulatory, and marketing can work together to create smarter, more valuable claims.