Jennifer Hirsch

The Beauty Botanist The Beauty Botanist

Main Conference Day 1 (10th of September)

4:05 PM Panel - Making A Mark on Marketing: Navigating Our Influence on the Final Product

Marketing claims often feel like a tug-of-war between chasing consumer trends and backing breakthrough science. But what if brands led the conversation instead of reacting to it? Too often, marketing is left to the marketers, but product developers and regulatory teams have a critical role to play in shaping claims that are both scientifically grounded and legally sound. This panel explores how cross-functional collaboration can turn regulatory constraints into brand strengths, ensuring that the next big trend isn’t just market-driven hype—but a scientifically validated, future-proof innovation.

 

·       Beyond Reactionary Trends – How brands can use R&D and regulatory expertise to lead trends rather than follow them.

 

·       Marketing as a Science – What it takes to make credible, data-backed claims that stand up to consumer and regulatory scrutiny.

 

·       Collaboration Over Silos – How product development, regulatory, and marketing can work together to create smarter, more valuable claims.

Main Conference Day 2 (11th of September)

3:30 PM Panel - Consumer First: Is The Current Regulatory Trajectory Providing The Maximum Good Possible?

During this Q&A session learn how IHH Healthcare are using AI to make advancements in patient care

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda