Maria Charalampous

The process of claiming for products can be really daunting, often resulting in playing it safe to placate regulators or caving into the demands of marketers. But claiming doesn’t have to be this way, and with help and advice from experts in this workshop, they can help improve your ability. Accessible for total beginners and experts alike.

A great claim can elevate your product. A weak or unsubstantiated one can land you in legal trouble. Do you really know how to navigate the complex world of cosmetic product claims? This exclusive workshop will take you behind the scenes of claim substantiation, showing you how to craft compelling, legally compliant, and scientifically backed statements that sell—without inviting regulatory scrutiny.

Led by Maria Charalampous, Lecturer at the London College of Fashion and expert in product claims. this part lecture part workshop will break down the full lifecycle of a claim—from conception and testing to regulatory validation and real-world consumer perception. You’ll walk away with a clear roadmap for making stronger, more valuable claims that stand up to both industry standards and customer expectations.

What You’ll Gain:

• The Claims Playbook – Learn the different types of cosmetic claims (functional, sensory, clinical) and what evidence is required to support them.

• Case Studies That Matter – See real-world examples of claims that made (or broke) a brand—and the lessons you can apply to your own products.

• Optimizing Your Process – How to streamline claim development, avoid costly missteps, and collaborate more effectively with R&D, marketing, and regulatory teams.

• Interactive Q&A – Bring your toughest questions and leave with expert-backed strategies for improving your claims strategy today.

Limited spots available! Elevate your claiming expertise and secure your competitive edge. Upgrade your conference experience to Gold to book your seat today.