Neurodiversity, particularly ADHD, is gaining widespread recognition, reshaping conversations about inclusivity across industries—including personal care. As awareness grows, so does the understanding that individuals with ADHD often have unique sensory preferences, routines, and challenges that influence their choices in skincare, haircare, and hygiene products. From packaging and textures to scents and application methods, brands that consider the needs of neurodivergent consumers can tap into a rapidly expanding and engaged market. By adapting formulations and designs to be more ADHD-friendly—whether through simplified routines, sensory-friendly ingredients, or intuitive packaging—personal care companies can foster greater accessibility and loyalty within this significant consumer group.
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