The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The 
Entire Customer Experience Ecosystem

August 13 - 14, 2025 | Marvel Stadium, VIC

Event Statistics

500+

CX
Leaders

50+

Expert Speakers

20+

Hours of Content

12

Hours of Networking

2

Insightful
Streams

#1

CX
Forum

Welcome to The Customer Show
2025: The Year CX Gets a Major Upgrade

Customer experience is no longer just a buzzword – it’s the driving force behind business growth and a competitive edge. But we’re not just talking about CX – we’re transforming it. This year, The Customer Show brings the EXEC FORUM to Melbourne with exclusive insights, innovative strategies and game-changing discussions that’ll leave you inspired and ready to drive real change in your organisation.

To keep customers coming back for more, businesses need to build trust, embrace transparency and deliver a level of value that makes them say, “I can’t believe I almost went anywhere else!” 

If you're ready to level up your CX game, exceed expectations and outsmart the competition, The Customer Show 2025 is where you need to be.

Join us on August 13-14, 2025, at Marvel Stadium, Melbourne.

Bringing the Most Senior & Influential Voices to the Stage
Headline Speakers

Here's what our attendees had to say:

Shirley Vella

Executive Director Human Resources

SPV Consulting

Attending The Customer Show has provided valuable insights and knowledge on the latest trends, techniques, and best practices in customer service and experience. It's a chance to connect with other professionals in the industry, share ideas, and learn from one another. Overall, The Customer Show was a fantastic event which I gained new insights and knowledge, and build valuable connections with other professionals.

Taimoor Khan

Head of CX

Madpaws

As a senior leader I am skeptical of the time I spend at conferences, The Customer Show by far gave me the best ROI on my time spent there.

Yvette Mihelic

Director Customer Experience

John Holland

Attending The Customer Show provided CX professionals the opportunity to engage, learn and explore current and future CX advancements across industry and sector. It was informative, insightful and fun. Being able to 'choose your own adventure' across the different content streams, while speaking with potential partners provided an opportunity to ensure my experience was personalised and contextualised to my needs.

Hands-On Workshops You Can’t Miss
Set yourself up for success by up-skilling in these critical areas. Join our pre-event workshop day for access to 3 interactive, expert-led workshops. Deep-dive into key CX challenges for a full day of learning with peers.

MASTERING CUSTOMER JOURNEY MAPPING

Join Jarrod Calamante, Head of eCommerce at Spotlight Retail Group, as he shares top strategies for creating customer-centric journey maps that drive exceptional experiences and align your team for success.

CREATING ACTIONABLE INSIGHTS FROM DATA

Learn from Mark Engehart Evans, Executive Director and Head of CX Strategy at DSB Bank, as he shares strategies for aligning data with business goals, driving change, and measuring impact to accelerate CX transformation.

MAXIMISING GENERATIVE AI

Gain insights from Grant Humm, Director of Customer Experience at Zalando, on how the fashion tech giant uses generative AI to boost CX and achieve cost savings. Discover strategies for integrating AI, and measuring success.

NETWORKING RECEPTION

Mix, mingle and unwind at our exclusive drinks reception to kick off your experience at The Customer Show 2025. It’s the perfect opportunity to make lasting connections and exchange ideas in a vibrant atmosphere.

Become a Sponsor
Big Changes. Bigger Opportunities.

A TRUSTED BRAND

With leading companies already on board, position your brand alongside key industry players, engage with influential CX decision-makers and gain a competitive edge in the evolving CX space.

 MORE TIME WITH
REAL BUYERS

This year, we’re limiting ourselves to only 25 booths, making it more exclusive and impactful for the brands that join us. Fewer exhibitors mean more quality time with senior CX executives and decision-makers from Australia’s leading companies.

A PURE CUSTOMER EXPERIENCE FOCUS

No distractions. The event is dedicated entirely to CX, with a carefully curated agenda focused on high-level conversations that matter most for business growth.

MEANINGFUL EXPERIENCES

Experience is the foundation for meaningful relationships, so we’re doubling up on networking activities, interactive sessions and experiential activations to drive impact for you and the attendees.

A Look Back at Our Best Moments