The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The 
Entire Customer Experience Ecosystem

August 13 - 14, 2025 | Marvel Stadium, VIC

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The Customer Show Exec Forum - Official Agenda

This year, The Customer Show brings the EXEC FORUM to Melbourne with exclusive insights, innovative strategies and game-changing discussions that’ll leave you inspired and ready to drive real change in your organisation.Download the Agenda today to find out more about what yo ...

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The Customer Show Exhibitor Guide 2025

2025 was quite the show! 2025 - We're back and better than ever!

CX is no longer just a buzzword - it’s front and centre for businesses looking to grow, get ahead of the competition and make a real impact on the bottom line. As more and more businesses in Australia are putting CX at the heart of their strategy, The Customer Show 2025 is the must-attend event where the game-changers will come together to shape the future of CX.

Mark your calendar for August 13 & 14, 2025, at Marvel Stadium, Melbourne - it’s the event you won’t want to miss.

Why The Customer Show EXEC FORUM 2025 is different:

Less Vendors, More Time With Real Buyers: This year, we’re limiting ourselves to only 25 booths, making it more exclusive and impactful for the brands that join us. Fewer exhibitors mean more quality time with senior CX executives and decision-makers from Australia’s leading companies.

A Pure CX Focus: No distractions. The event is dedicated entirely to CX, with a carefully curated agenda focused on high-level conversations that matter most for business growth.

More Interactivity & Meaningful EXPERIENCES: Experience is the foundation for meaningful relationships, so we’re doubling up on networking activities, interactive sessions and experiential activations to drive impact for you and the attendees.

Exclusive Opportunity: With leading companies already on board, including Intercom, Inspiro, Zoom, Zoho, NICE, Unified Incentives and Kintell - you can’t afford to miss out. Position your brand alongside these key names, engage with influential CX decision-makers and gain a competitive edge in the evolving CX space.


The Customer Show Audience Insights

Get insights into the high-quality audience registered for The Customer Show 2023 with the Audience Insight Report. With already over 1000 attendees, including major brands like Mercedes-Benz Financial Services, Telstra, and Suncorp, exhibiting at TCS can provide an excellent opportunity to generate leads and connect with industry experts.

Download the report and secure your last-minute sponsorship package by emailing sponsorbranding@iqpc.com.au before it's too late.


CX Buyer Insights Report: Uncovering Transformation Trends, Investment Requirements & Barriers to Change In 2023

Download the report today and find out why:

  • 66% of CX professionals need to remap their customer journeys
  • 34% still feel they don't have the right data to inform decision making
  • Over 30% of organisations have CX reporting straight to operations

Customer Experience

Whitepaper: Elevating Customer Trust & Loyalty

Elevating Customer Trust & Loyalty: The Power of Personalisation & AI

It comes as no surprise that rapid advancements in technology and shifting customer behaviour have created an increasingly challenging environment for CX professionals. As we look ahead to the coming years, it is paramount to adapt and innovate experiences that resonate with today's demanding customers.

Hear from Robert Lopez, Alex Genov and Simon Kriss on:

  • Personalisation at Scale: A glimpse into the future
  • Looking Beyond the Numbers: Understanding your customers as humans
  • The Future of Generative AI in CX: Navigating the hype and opportunity

Next Gen CX Conference

Date: May 7-8 2024

Location: Melbourne Convention & Exhibition Centre, Melbourne

Key topics & themes:

  • Building Customer Trust: The Cornerstone of Lasting Customer Relationships
  • Personalisation at Scale: The next step towards predictive journey mapping and hyper-relevant experiences
  • Embracing New AI-led CX Frontiers: Opportunity, Risks & Frameworks
  • Beyond the Numbers: New Ways of Measuring the Value of CX Strategies

Advisory Board Interview Series

Welcome to the Advisory Board Interview Series!

In this video interview, Alex Genov is joined by Robert Lopez to discuss:

  • CX's data-driven future
  • The need for a strong, zero- and first-party data strategy
  • Personalisation
  • Emerging technologies that will help improve CX efficiency

FREE REPORTS AND WHITEPAPERS

Supercharging your customer experience (CX) in an economic downturn - eBook by Curious Thing

The power and flexibility of artificial intelligence (AI) has multiple benefits when it comes to enhancing your CX and future-proofing the business during a downturn.

Check out this eBook to learn:

  • The top 5 issues businesses are facing today
  • How to address these challenges - and how voice AI can lend a helping hand
  • How you can supercharge your CX with voice AI

The Customer Show eBook - Year of Customer Centric Transformations

How do you unite your customer experience function?

Read this comprehensive eBook to see how customer experience and service leaders can unite the business to drive loyalty, growth and ongoing insights for your strategic planning.

Gain insights into key topics including:

  • Cultural Shift: Employee Experience in the Age of Flexible Working
  • Technology Integration: What to Focus on for 2022
  • Personalisation Strategies: Uncovering the Data
  • In Service: Agent Engagement and Upskilling

With inputs from ServiceNow, InMoment, Khoros and many more, learn how you can unite each division in your organisation so we end up singing to the same CX tune.

2024 Agendas

The Customer Show Visitor Guide 2024

MAY 7-8, 2024 | MCEC, Melbourne

With rapidly evolving technology and higher customer expectations, near-instantaneous customer service, tailored experiences and seamless customer interactions between multiple touchpoints will be essential to retail even your most loyal customers.

That’s why it’s crucial for your organisation to leverage the latest advancements in AI, insights gained from a robust customer data strategy and seamless customer service to anticipate and exceed customer needs and preferences.

Join 2500+ of your peers and colleagues from across the entire customer experience ecosystem at The Customer Show to hear practical case studies from leaders in customer experience and gain invaluable insights, strategies, and be at the cutting edge of the latest advancements in customer experience.

Next Gen CX 2024 Conference Brochure

The Next Gen CX Conference is back - bigger & better than ever!

With the next wave of CX expectations, capabilities and tech fast approaching, it's time to further your current strategies and prepare for new ones. This conference brochure will provide an overview of our main stage program featured at The Customer Show. Tailored for CX leaders, this is your ticket to two days of networking, benchmarking and brainstorming with your peers.

Download the brochure today to see how you'll be immersed in compelling case studies, groundbreaking concepts, strategic dialogues, and valuable connections with leading local and global experts!

Date: May 7-8 2024

Location: Melbourne Convention & Exhibition Centre, Melbourne

Key topics & themes:

  • Building Customer Trust: The Cornerstone of Lasting Customer Relationships
  • Personalisation at Scale: The next step towards predictive journey mapping and hyper-relevant experiences
  • Embracing New AI-led CX Frontiers: Opportunity, Risks & Frameworks
  • Beyond the Numbers: New Ways of Measuring the Value of CX Strategies

2023 Agendas

The 2023 Customer Show Visitor Guide

THE WORLD OF CX IS CHANGING, BUT IT’S GETTING BETTER...

Every year it seems customer behaviours shift; and with this shift comes a reform in internal business structures.

For some organisations this can mean the Customer Experience (CX) department is primarily focused on driving better digital products, while for others it can mean faster and more personalised customer service.

On May 3-4 2023, The Customer Show will unpack every area of this, bringing the entire business community together to drive a new era of customer experiences. Whether you’re on a mission to embed CX into your organisation, improve the user experience, refine customer strategies, or empower your employees to preach your brand vision, there will be something for everyone as we spearhead the future of CX together.

THE BEST PART? THIS SHOW IS JAM-PACKED!

  • 100+ sessions from leading experts and brands across the world
  • 2 exclusive conference stages on Next Gen CX and Contact Centre Transformation
  • 6 free to attend exhibition stages on Digital Experience, Digital Marketing, Customer Engagement & Loyalty, Customer Insights, Employee Experience and AI in CX
  • An interactive, immersive exhibition hall introducing you to the most exciting tech and solution partners out there
  • Over $20,00 worth of prizes up for grabs. Because who says you can’t learn and have fun at the same time, right?

So dust off those business cards, dig out your favourite sneakers (be comfortable, it’ll be a busy two days) because the industry is coming back in full force for the biggest CX show of the year!

Contact Centre Transformation - Visitor Guide

Want to drive customer empathy and lifetime loyalty? With our Contact Centre Transformation program you'll go beyond just the tech as you learn how to turn your contact centre into the eyes and ears of your business!