The Australian Loyalty Association (ALA) is an organisation established in 2013 to provide thought leadership, education and networking opportunities to those working in the loyalty marketing industry. The ALA has many arms that run its Education Courses, Loyalty Content Hub, Vendor Marketplace, Employment Hub and in 2021 the ALA launched the largest B2B Loyalty Research Study in conjunction with Collinson Group.

The ALA runs the annual Melbourne and Sydney Loyalty Networking Events and the International Virtual Loyalty Conference, as well as a number of smaller events throughout the year.

The ALA is suited to anyone that works with or would like to develop a loyalty or customer engagement program. Everyone from CMO’s, Loyalty Managers and Marketing Directors through to those who work in Technology, Insights, CRM and Analytics benefits from membership and participation of the ALA.

Website: https://www.australianloyaltyassociation.com/
LinkedIn: https://www.linkedin.com/company/australian-loyalty-association/