The #1 CX Event You Must Attend
Experience the Most Senior Gathering Across The
Entire Customer Experience Ecosystem
August 13-14, 2025
|Marvel Stadium, Melbourne
Gianfranco Cuizziol
Head of APAC Architecture Avon International
Gianfranco has over 20 years' experience in CRM, Loyalty and Personalisation. Most recently he led CRM and Personalisation for Natura & Co working with the four iconic brands of Aesop, Avon, Natura and The Body Shop. Prior to transitioning to a Group role, he was at Aesop where he was responsible for Global CRM including Recognition and Replenishment. Joining Aesop in 2019 he transformed the brand’s capabilities in how they directly engage with customers across their markets and regions. Those capabilities centred on delivering technology, people and data to support Aesop’s truly unique vision of understanding the customer. Most recently he has been working with Avon to transform their personalisation and CRM capabilities. Prior to his Natura & Co roles, Gianfranco spent most of his career agency side working with brand as diverse as BMW, adidas, BT, Disney and easyjet to name but a few. With a first degree in Astrophysics, he enjoys explaining that engaging with customers in a relevant way need not be rocket science!
Next Gen CX
4:15 PM | EXECUTIVE MASTERCLASS | Unlocking the power of personalisation in customer experience: How to leverage the power of personalisation to create tailored and relevant customer experiences
In this interactive workshop, Gianfranco Cuizziol will break down the key strategies to leveraging personalisation as a key component of your customer experience.
Key workshop topics include:
- Leveraging personalisation technologies and tools: learn about the types of platforms and software that can be used in personalisation and the applications of AI and Machine Learning in creating personalised experiences
- Measuring and optimising your personalisation efforts: Understanding the Key Performance Indicators for personalisation and how to constantly analyse customer feedback and improve your personalisation strategies
- Utilising behavioural targeting and predictive analytics: anticipating customer behaviour through predictive analytics, behavioural targeting techniques and predictive modelling to maximise the lifetime value of your customers
- Developing content personalisation strategies: creating dynamic content that is optimised to customer preferences for hyper-relevant experiences
- Delivering personalised experiences across all your organisation’s channels: Ensuring a personalised, yet consistent, omnichannel experience across your organisation’s digital and non-digital channels
Delegates will gain tools and strategies to leverage technology, content personalisation strategies and predictive analytics to deliver hyper-personalised experiences and gain customer trust and loyalty.
10:45 AM | NTERNATIONAL KEYNOTE | A holistic look at how the strategic use of AI can deliver targeted and relevant customer experiences
- Utilising data modelling, AI and Machine Learning to identify the best experience for individual customers
- Harnessing data collected and utilising the data processing capabilities of AI to created targeted and relevant customer experiences
- Placing the customer at the centre of your strategy, identifying the ways in which AI can enhance your customer experience and developing the organisational structures and processes to accomplish this
- Achieving improvements in internal processes to streamline processes and double gains through the use of technology and AI
Check out the incredible speaker line-up to see who will be joining Gianfranco.
Download The Latest Agenda
