| PANEL DISCUSSION | 

Personalisation at Scale! The next step towards predictive journey mapping and hyper-relevant experiences 

• Taking your journey mapping to the next level: exploring the future possibilities of real-time personalisation and AI as well other key elements that organisations should consider when developing and evolving their customer journey maps 
• 360-Degree customer insights: Uncovering the types of data organisations can use to drive personalisation at scale as well as effective tools 
• Multi-channel trends & strategies: assessing the increasing number of channels used today to complete a customer journey and how to detect and respond through personalisation 
• Revolutionising customer relationships... ethically. How to ensure ethics are baked into your personalisation strategy