The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The
Entire Customer Experience Ecosystem
August 13 - 14, 2025
| Marvel Stadium, VIC
Su Jella
Head of Data and Analytics Tennis Australia
Next Gen CX
9:10 AM KEYNOTE PANEL DISCUSSION: THE EVOLVING ROLE OF AI IN CX: MAXIMISING AND DIVERSIFYING YOUR APPROACH TO AI TO FUTUREPROOF YOUR BUSINESS
AI is already revolutionising Customer Experience in every industry – and leaders need to ensure they are not left behind. While strong results have already been seen for AI chatbots to improve customer satisfaction and efficiency, there are a myriad of other areas with strong potential. Join our opening keynote panel as Customer leaders discuss how they are maximising AI in their businesses to transform CX.
- Defining use cases for AI in your CX Strategy
- Comparing the value between implementing AI on an operational, customer-facing or enterprise level
- Seeing the wood through the trees – determining how AI can provide your business with maximum ROI before jumping into investment
Check out the incredible speaker line-up to see who will be joining Su.
Download The Latest Agenda
