• Using AI to analyse customer data on preferences and concerns and provide tailor made solutions that cater to them
• Leveraging AI and AR to deliver more interactive and immersive experiences digitally without requiring a customer's physical presence
• Utilising AI to curate and tailor recommendations and products specifially for individual customers

| PANEL DISCUSSION |

Embracing New AI-led CX Frontiers: Opportunity, Risks & Frameworks 

• Unpacking the use cases and opportunities for CX innovation and efficiency – where can Gen AI add most value? 
• Analysing the risks, governance and ethics frameworks required and key things to consider 
• Addressing change-management challenges and getting employee buy-in on an AI-Human harmonious workforce