DAMA (Data Management Association) is a vendor independent, not for profit professional association of information management practitioners. Its primary objective is to "promote the understanding and practice of managing information as key business assets".
DAMA has been in operation in Australia since the mid 1980s with active DAMA branches in Sydney, Canberra, Melbourne, Perth, Brisbane, Adelaide and Parramatta.
DAMA Australia is part of the worldwide network of more than 60 DAMA chapters which form DAMA International.