There is a revolution happening in analytics and that is the move towards self-service. TDWI research indicates strong interest in self-service business intelligence (BI), analytics, and data preparation solutions. For instance, as far back as 2013, close to 80 percent of respondents in a TDWI survey said it is important to implement analytics solutions that do not require significant IT involvement. Companies are still very interested in this today. Self-service analytics technologies are an important trend for democratizing BI and analytics, which is about giving more users better tools for interacting with and analyzing data. Companies want to evolve their analytics strategies beyond spreadsheets or simple dashboards; many seek to build a broad “analytics culture” in which analysis plays an important role in decisions and is fundamental to business collaboration.
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