Unlocking developer joy, from onboarding to innovation
Europe’s Premier Event Focused On Developer Experience, Productivity & Satisfaction

28 – 29 October, 2025 | UK

Ugur Basak

Director of Engineering, Platform Engineering TomTom

Ugur Basak is a software developer by heart and a professional manager. Currently Director of Engineering in Platform Engineering and Developer Experience, at TomTom. Previously worked as the leader of Developer Experience in Booking.com. I graduated from Mathematical Engineering, was inspired to be a game developer, and spent around ten years on bank transformation projects. I led fintech, security, and platform teams.\

CONFERENCE DAY ONE

4:20 PM PANEL DISCUSSION: Executive Buy-in for DX Initiatives: Demonstrating the Business Value

Developer Experience is still an emerging and evolving role. This panel aims to unravel the complexities of articulating the business value of DX investments to senior management.

  • Understanding the executive perspective into what drives executive decisions, including ROI, risk management, and long-term strategic benefits, to better align DX with priorities.
  • What methods are there for quantifying the impact of improved DX on productivity, innovation speed, and overall software quality, making the benefits tangible to executives.
  • Sharing real-world examples where DX initiatives have led to significant business improvements, highlighting strategies used to gain executive support.
  • Discussing the potential risks and costs associated with inadequate developer experience
  • Crafting a compelling narrative that combines qualitative and quantitative benefits of DX initiatives, to resonate with executive concerns and goals.

CONFERENCE DAY TWO

1:40 PM PRESENTATION: Embracing Change For Transformational DX Leadership

This session will explore innovative strategies for embracing change in DX, founded in psychology, to foster an environment that can thrive in the face of new challenges and

  • technologies.
  • Exploring change management principals and practices to influence, engage and inspire developers in your DX journey
  • Cultivating a responsive mindset within your developer teams, encouraging adaptability and continuous learning as core competencies.
  • Implementing agile methodologies applied to DX leadership to improve responsiveness and efficiency in software development change.
  • Enhancing collaboration and communication from executives, to engineering managers, to developers to achieve holistic buy-in for DX
  • Measuring the impact of changes in DX and how to iteratively adapt strategies based on feedback and results.

Check out the incredible speaker line-up to see who will be joining Ugur.

Download The Latest Agenda