31 July - 01 August, 2019 | Sir Stamford Circular Quay, Sydney, NSW
Mustafa Ghulam, Business Improvement and Customer Experience Manager at Willoughby City Council

Mustafa Ghulam


Business Improvement and Customer Experience Manager
Willoughby City Council

Check out the incredible speaker line-up to see who will be joining Mustafa.

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Conference Day Two: Thursday, 1 August 2019

Thursday, August 1st, 2019


3:10 PM Human Centered Design: Using Machine Learning and RPA to Improve Citizen Services

Willoughby City Council is in the midst of significant work around human centered design. In the process of using machine learning and RPA to improve their citizen services, Mustafa Ghulam, Manager for Business Improvement and Customer Experience, will present on the significant work the council are undergoing to improve citizen services from a digital lens.

  • Improving digital processes through machine learning and RPA
  • Understanding human centred design principles to improve citizen services
  • Using research, feedback and engagement to consider the needs of citizens