Piret Urb

With 98% of Estonians having digital E-Cards and 67% of these citizens using these services regularly, maintaining a strategy of continuous improvement in their technology operations has become key for the Republic of Estonia. This in-depth workshop will delve into the work taking place in Estonia, including their citizen E-Cards, legal travel IDs and digital signatures that are helping ensure the country remain leaders in the space of digital citizen services.

Understand and gain insight on how they were able to build their machinery and services, and why, with new and expanding technologies, they are able to maintain secure databases in the documentation of digital interactions.

Aiming to remain one of the most central and digital economies globally, the Estonian government issues each of their citizens with a digital ID and passport to prove their identity online. This helps to connect different information systems and transmit large data sets simultaneously. A platform such as this is being used to access public services, vote, pay taxes and even order prescription medication. This case study will look at the Estonian government’s transition into a fully digital economy, highlighting initiatives such as their X-Roads and e-Card campaign.

With different government departments intending to update their old legacy systems and implement new service delivery strategies, improving the user experience has become a top priority for local, state and federal leaders. However, with challenges pronounced in overhauling old technologies and websites, UX leaders need to understand the changing needs of their citizens.

This panel discussion will look at strategies to improve website functionality and product design for creating a seamless online experience.