Digital Marketing Asia Interactive addresses the most pressing challenges facing the marketing industry today, with implications for a brighter and more competitive future post COVID-19. Senior digital marketing leaders and innovators will gather to share strategic insights and capture practical learning points from their regional peers, in order to achieve breakthroughs and rejuvenate the digital marketing industry to become stronger than ever.

How to Power Creative Transformation

30 September 2021 | 2PM- 4.30PM | Online (Singapore Time)
13 October 2021 | 2PM - 3PM | Online (Singapore Time) 

Marketing teams are under pressure to deliver on more digital channels than ever; e-commerce, social media, video, mobile etc. For the creative teams, this can lead to challenges for production, team burnout and limitations on content scalability. In a time when there are tools and technology with the promise of automating, can some of this pressure be relieved? How receptive and close to a true creative transformation are we?

Digital Marketing Asia Interactive is an exclusive by-invite-only session bringing senior marketing leaders together to discuss the need for creative transformation within a brand and the practical steps that are required to make this happen. Session highlight includes: 

• What are the pressures on the creative team and what impact does that have on personal and results?
• When creativity is so important for business, how can we raise its profile and put it on the board-level agenda?
• What place does technology play in setting up a creative team for success?

Moderator: Raushida Vasaiwala, General Manager, APAC - Celtra

Raushida Vasaiwala is the General Manager, APAC at the Creative Automation company Celtra. She started her career in the creative and art industry and shortly after switched to digital marketing and ad tech, building meaningful connections between consumers and brands. She has spent the last 10 years working across geographies, brands, and technology providers to create winning formulas to bring data, media, and creatives for better consumer experiences. Raushida is passionate about art and science coming together with technology as a backbone. Raushida is a change agent who anticipates the market and helps guide business stakeholders accordingly. Prior to Celtra, Raushida worked with a location Intelligence Platform managing Southeast Asia sales.

How It Works

The intimate setting of each VIDG session provides an opportunity for you to engage in two-way, in-depth discussions, instead of merely joining a one-way virtual session. A way to fight “virtual fatigue”, we will have 5 senior Creative Heads, Digital Marketing, and Digital Transformation leaders together in a 1-hour discussion led by our expert Moderator.

Details (Singapore time)

You can select the timeslot that works best for you:

• First round: 2:00pm – 3:00pm
• Second round: 3:30pm – 4:30pm  

How To Register

This event is exclusive and limited seats are available. To register, please contact Evon.Yew@iqpc.com.sg directly.