Do Enterprise Architects need to become design thinkers? Is this an essential skill in the arsenal, or is this best left to other business units? This panel discussion will provide attendees an opportunity to hear from EA’s about how they attempt to identify how design thinking can be leveraged within EA to direct customer-led business outcomes:

• The strengths of Design Thinking to excel customer understanding and HCD principles within EA practices
• How EAs can practically apply Design Thinking to steer business strategy and translate customer needs into a relevant component of a digital strategy
• Benefits for the business of aligning architecture ‘outside-in’ to customer needs to remain relevant, respond and predict external changes in consumer behaviour