Guy Ngata

Chief Executive Officer
Coca-Cola Arena (Dubai)

Check out the incredible speaker line-up to see who will be joining Guy.

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Conference Day One: Monday, 26 August 2019

Monday, August 26th, 2019

9:10 AM INTERNATIONAL CASE STUDY: Building Dubai’s First Multipurpose Indoor Entertainment Arena through Brand Partnerships

Dubai’s first indoor entertainment arena is set to be opened in 2019 and will house a 17,000 capacity arena, with the plan to host major live music concerts, sporting, family entertainment and corporate events all year-round. Named the Coca-Cola Arena, this will allow the company long-term and exclusive on-site rights that will be built on City Walk, a commercial precinct in the heart of Dubai.

Understanding new ways to educate visitors on how to best maximise their arena experience
Ensuring all parties understand the importance of precinct development

Speaker: