25 - 26 February, 2019
The Meydan Hotel, Dubai, United Arab Emirates
The Meydan Hotel, Dubai, United Arab Emirates
Cinema Festival Day One: Monday, 25 February 2019
Reimaging the future cinema: Understanding opportunities for movie theatres to meet consumer demands and attract new audiences
9:10 am - 9:45 am VIP Keynote Panel: MENA Overview: Developing next-gen cinema offerings in the GCC to retain and attract film fanatics
- The role of cinema development in the Middle East Entertainment sector
- Exploring strategic investment opportunities for cinema development in the Middle East
- How theme parks, hotels and malls are embedding cinema entertainment into their projects to attract new audiences
- Exclusive insights into planned upcoming cinema projects in the region
Panelists
Khalid al Nabhani
FounderLunar Cinema, Oman
9:45 am - 10:15 am VIP Keynote Presentation: Saudi Arabia Vision: The revival of cinemas to achieve vision 2030
- How Saudi Arabia cinema development will help boost the local economy and achieve vision 2030
- Analysing strategic investment opportunities and planned upcoming cinema projects to achieve 350 cinemas by 2030
- Balancing cultural considerations in cinema development
10:15 am - 10:45 am Regional Cinema Trailblazer: The Novo Experience: Creating the movie-star experience: Raising your cinema experience to the 7* level
The Middle East is known to have some of the most extravagant entertainment outlets and movie theatre operators cannot shy away from those expecting ‘the best of the best’. This presentation will demonstrate how Novo cinemas are going beyond the traditional movie theatre experience to cater to those guests looking for a VIP luxury cinema experience by offering movie goers the very best in comfort and service
- 7* star experience : Key considerations in creating the ultimate VIP movie star cinema experience
- What strategies and innovations Novo cinemas provide to ensure ultimate in-film watching luxury the moment you enter through the glass doors
- How does the 7* cinema offer a full personalised service to cater to every need during the movie at any time
10:45 am - 11:15 am Networking break
11:30 am - 12:00 pm Regional Cinema Trailblazer: The Rove Experience: Check in and head straight for the cinema: The emerging trend of hotel-cinemas to attract new audiences
Worldwide hotels are now elevating their experience by incorporating cinemas hosting intimae events for guests and non guests alike. This exclusive case study insight will discuss how Rove Downtown has teamed up with reel cinemas to launch the city’s only hotel cinema. Promising guest ‘casual chic sophistication’ as well as state of the art audio and visual technology the Rove Downtown cinema will be a truly immersive experience.
- Learn how hotels around the world are revamping the traditional movie experience by offering private theatres
- How Rove cinema will be the ‘go-to place’ for urban travellers and discerning residents featuring both blockbuster and alternative films
- How Emaar aim to diversify their cinematic offering to suit every mood and occasion to retain and attract new audiences
Revamping the traditional cinema: How cinematic experiences will make your movie theatre the number one attraction
12:30 pm - 1:00 pm VIP Tech Talk: An overview of current polarized 3D cinema projection technology, application of 3D in themed dark rides, and new possibilities to leverage interactive virtual reality to develop 3D attractions
1:00 pm - 1:30 pm Cinemas High Tech & Luxury Experiences in GCC
1:30 pm - 2:30 pm Networking lunch
Going beyond the big screen: How cinemas are going beyond movies to survive and evolve
2:30 pm - 3:30 pm VIP Tech talk: The big picture: Transforming cinema experiences through screen technology
- Pushing boundaries and creating advanced cinema experiences through screen technology
- Analysing which cinema screen is the perfect fit for your movie theatre
- How to communicate cinema screen features to new and existing audiences
Marketing the big screen: Effective marketing strategies to make your movie theatre a sell out attraction
3:00 pm - 3:30 pm International Cinema Trailblazer: The Novo-Facebook Experience: The magic of digital marketing: How Novo’s targeted digital campaign with Facebook increased website ticket conversions 143%.
In August 2018, Novo cinemas decided to hyper-target their audience by using Facebook carousel ads. Prior to these strategic digital marketing campaigns, conversions for Novo cinemas for the month of June and July, respectively were 3,528 and 2,403. After implementation of strategy August and September they converted to 9,679 and 8,964 showing a significant increase. This exclusive case study insight will delve into Novo’s successful marketing campaign using Facebook and marketing tools for success
- Learn how Novo cinemas strategic, targeted digital campaign increased website ticket conversions 143%
- Uncover how Novo cinemas use a wide variety of languages to create advertisement ads based on ‘movie of the week’
- Recognise how Novo cinemas track most-liked movies and serve content that is of particular interest
