25 - 26 February, 2019
The Meydan Hotel, Dubai, United Arab Emirates
Abdullah Maghram, Speaker, Researcher, Virtual Reality Expert, and Director at Saudi Arabia

Abdullah Maghram


Speaker, Researcher, Virtual Reality Expert, and Director
Saudi Arabia

Check out the incredible speaker line-up to see who will be joining Abdullah.

Download The Latest Agenda

Digital Media Festival and Augmented Festival Day One: Monday, 25 February 2019

Monday, February 25th, 2019


3:00 PM FIRESIDE CHAT: AR/VR for Industries

Will enterprise realities market dominate over consumer realities market?
  • How are enterprises increasing productivity, efficiency and safety with AR/VR
  • Ensuring that AR/VR are seamlessly integrated in the legacy system

Digital Media Festival and Augmented Festival Day Two: Tuesday, 26 February 2019

Tuesday, February 26th, 2019


10:30 AM The rise of immersive platforms and content distribution: The do’s, don’ts and everything in between

  • The road less travelled – the lost marketers struggling to understand how to target their audience
  • Targeted engagement vs throwing everything to make something stick
  • Leveraging immersive technologies  for contextualising content and developing personas of targeted audiences