Julian Weiss

Co-Founder & CEO
headraft GmbH

Julian Weiss is co-founder and CEO of headraft, an immersive agency that advises clients on XR and directly designs and produces creative Augmented and Virtual Reality solutions. In 2018 their award winning immersive work ranged from an app for Sony Music (‘Tunnel AR’ by Die Fantastischen Vier), platform solutions for Lufthansa with ‘Walk-in Ads’, an international POS campaign for Duty Free giant Gebr. Heinemann to Facebook Filters for Mercedes Benz.

Prior to working with immersive technology, Julian supervised and produced visual effects for film commercials and clients like Philipp Plein and Bosch. Julian holds a diploma in visual effects and animation from the Filmakademie Baden-Württemberg and has worked around the globe on feature films such as Harry Potter, X-Men or Maleficent.

Check out the incredible speaker line-up to see who will be joining Julian.

Download The Latest Agenda

Digital Media Festival and Augmented Festival Day Two: Tuesday, 26 February 2019

Tuesday, February 26th, 2019

1:30 PM MASTERCLASSESS: An immersive journey! How, where and why you should implement immersive technologies in your organisation

Are you still unsure of why you should implement and have immersive technologies in your organisation? How you should go about with these technologies? Where should you use these technologies to gain the most out of it?

This 2 hour masterclass will be able to answer these questions for you!

This 2-hour long session will be examining not just use-cases for immersive technologies – this company did this or that – but diving into detail how such technologies are in fact implemented. By giving attendees a framework for understanding what it takes to get started with Virtual and Augmented Reality, they will come out understanding not only the levels of complexity in creating a successful immersive experience or product but also when and why you should make one in the first place!

The workshop will consist of a collaborative presentation, Q&As, round-table focus groups and hands-on experience with the hardware. And for this the Future Entertainment Festival is bringing two veterans of the industry to Dubai from Europe that have specialised in delivering commercial and business applications to a wide-range of verticals of varying experience types. This means that our attendees from Healthcare, Education, Travel, Media, Entertainment and Industry can all benefit from learning of the opportunities and benefits to using this innovative technology in-house and with strategic external partners.