Future Shopping Precincts
28 - 29 November, 2019
| PARKROYAL Darling Harbour, Sydney, NSW
Conference Day One: Thursday 28th November 2019
8:30 am - 8:50 am
Conference Registration and Welcome Coffee
8:50 am - 9:00 am
Opening Remarks by IQPC and the Conference Chair
9:00 am - 9:40 am
International Keynote: The Galleria Al Maryah Island Expansion: Transforming the Luxury Retail Precinct in Abu Dhabi’s Vibrant Capital City through Optimum Design and Delivery Strategies
International Keynote: Sherif Anis -
Design Director,
Gulf Related
The expansion of The Galleria into a super-regional mall will create a dynamic lifestyle hub for the evolving Abu Dhabi community in line with Al Maryah Island’s positioning as a business and lifestyle destination. Unlike other parts of the world, people in the UAE spend a significant amount of time in malls, and consequently, The Galleria will accommodate that better than any other retail environment ever has. In this session Design Director Sherif Anis, will discuss the design and development of this expansion and how it will deliver a unique destination within Abu Dhabi’s capital city.
- Creating a multi-faceted development that will see a world-class environment in which to live, work and play
- Reinforcing the country’s future as a global destination by delivering a place that will not only change the way Abu Dhabi looks, but change the way the world looks at Abu Dhabi
- Currently with over 400 stores, September 2019 will see the expansion of offerings when 250 new stores are opened, delivering more choice and flexibility for consumers
- Becoming a ‘one stop shop’ by providing entertainment venues including a 21-screen VOX Cinema with IMAX, a flagship Xtreme Zone and urban parks to catering for all ages and encouraging customer dwell time
9:40 am - 10:20 am
Future Focus: What Will the Design of Retail Precincts Look Like in 2030 and Beyond?
Susanne Pini -
Principal and National Director of Mixed Used Workplace,
HDR
Shopping precincts are evolving to look more like town centres that are an active part of the community, rather than the traditional retail models. The design and layout of these precincts continues to develop as more focus is placed on these as hubs as actively contributing to the community culture of a particular area. In this session, HDR’s Susanne Pini will discuss how customer expectations have transformed the retail service model and will examine what the design future of these precincts will look like as shopping motivations continue to evolve and develop.
- Understanding demographics by recognising consumers heightened sense of design and access to instant digital information
- Tapping into the psyche of the customer base to discover specific needs and wants and how these will shape the design of a precinct
- Planning for a precinct that fits in culturally and socially with its surroundings to create accessible and communal places
- Forecasting for disruption and innovation within the industry
10:20 am - 10:50 am
Speed Networking
10:50 am - 11:30 am
MORNING TEA AND NETWORKING BREAK
11:30 am - 12:10 pm
Marrickville Metro Shopping Centre Case Study - Creating a Shopping Centre that Belongs to the Community
Mohammad Ali -
Principal,
Cundall
Robert Lewis - Property Development Manager, AMP Capital
The redevelopment and extension of Marrickville Metro Shopping Centre was a chance to create a destination for the local community. The space has been designed to celebrate the food and art culture of Sydney’s Inner West and to acknowledge the industrial heritage of the local area, while enhancing the retail, leisure, dining and fresh food offerings of the existing shopping precinct. The presentation will discuss;
·The challenges of creating flexible retail with indoor and outdoor spaces
· Exposing building services to add to the look and feel of the industrial heritage
· Why sustainability was important to the community and how this has been incorporated into the design
12:10 pm - 12:50 pm
Delivering Retail in Highly Immersive, Interactive and Experimental Formats to Encourage Customer Spend
Nicholas Criticos -
Head of Store Design,
David Jones
Retail has undergone a time of great upheaval and change, as customers choose to invest in experiences rather than products, retailers must innovate and design stores in highly Immersive, interactive and experimental ways to attract customer spending. In this session, David Jones’ Head of Store Design, Nicholas Criticos, will discuss the transformation of the traditional design and delivery of retail and what the future may look like.
- Connecting consumers with brands and services on a deeper level through localising the experiences of their purchases
- Understanding the changing consumer expectations of younger generations demonstrating design as an intentional factor of the retail experience
- Creating seamless and purposeful experiences through genuine personalized engagement through new design and layout concepts
- Delivering niche service offerings which deliver on unique customer experiences and encourage longer customer dwell time
12:50 pm - 1:50 pm
Lunch
1:50 pm - 2:30 pm
Seamless Integration of Technology and Architecture to Deliver a Sense of Place and Increase Community Activation
Stephen Moore -
Director,
RobertsDay
The design culture of retail and commercial architecture is shifting, putting a greater emphasis on ‘placemaking’. Consumers now expect seamless integration of technology, architecture and experiences that are not only accessible but deliver a unique value proposition. In this session, Director Stephen Moore will draw upon his experiences to discuss the creation of precincts that address changing customer values and facilitate for community placemaking.
- Utilising smart technology to facilitate for accurate placemaking
- Creating a compelling retail environment through the integration of local brands, food and beverage and retail and leisure
- Exploring the connection between new mobility and retail and how this is transforming the future of service offerings
2:30 pm - 3:00 pm
Food is the New Fashion: How Precincts are Anchoring Food to Encourage a Social Community Hub
Matthew Hudson -
Head of Retail Leasing NSW,
Cushman and Wakefield
With the internet offering a plethora of choice and flexibility on fashion, retailers are creating more experienced based services to entice their customers, with food playing a pivotal role.
- Bespoke food offerings to deliver a unique, marketplace appeal that captivates audiences
- Disregarding the traditional food court model to favour more segmented food clusters, delivering flexibility and freedom throughout shopping precincts
- Creating an authentic food hub which appeals and translates to the local community
3:00 pm - 3:30 pm
AFTERNOON TEA AND NETWORKING BREAK
IDGS
Interactive Discussion Groups (IDGs) are the perfect setting for audiences to come together and discuss their ideas, insights and opinions on specific topics. Each IDG has a leader who will lead the discussion and mention key points that the audience can engage in, creating a platform for interactive conversations and learnings from like minded individuals, from similar work backgrounds, ultimately leading into a thought provoking discussion
IDG One
4:10 pm - 5:10 pm Effectively Planning for Precinct Developments to Ensure the Longevity and Success Ahmad Ibrahimi - Head of Retail Leasing, Colliers InternationalAs new precincts are taking over the urban landscape, how do you develop a plan to ensure relevancy and the longevity of your design model?
- Developing a master planning strategy through extensive research
- Engaging with the local community to better understand their needs and wants
- Working with retailers to set standards and guidelines
IDG Two
4:10 pm - 5:10 pm What Does it Take to Create and Design A Compelling Space? Harold Perks - Director, Hames SharleyWith customers having access to so much more, the generic, homogenized design build is not enough to keep customers satisfied. So, what does it take to create an engaging space?
- Understanding demographic values and beliefs, integrating this in design and layout
- Responding to trends without huge investments
- Considering changing consumer lifestyles and incorporating evolving values into the design
