Hamad Malik

Chief Marketing Officer
STARZPLAY

With more than 25 years experience, he has held senior marketing roles at a host of leading organisations with the most recent being leading the marketing team at beIN Media Group, OSN and LG Electronics. Currently the CMO at STARZPLAY, the subscription video on demand service (VOD) that streams to 21 countries in the Middle East and North Africa (MENA) as well as Pakistan. He is responsible to develop, lead and implement the organisation’s marketing strategy, helping position STARZPLAY as the leading VOD platform in the MENA region.

Check out the incredible speaker line-up to see who will be joining Hamad.

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Conference Day Two: Tuesday, 24 September 2019

Tuesday, September 24th, 2019

10:30 AM PANEL DISCUSSION: Just be true! Authenticity, transparency and ‘real’ value-driven

Whether you use influencers to reach your audience, or use video and audio to engage with them, creating authentic and transparent content will be a key factor in engaging and connecting with your audience. Infact, CoreDNA’s survey suggests 86% consumers say authenticity remains a key differentiator leading to a purchasing decision with 73% claiming they would pay more for a product which is more transparent.