Katie Golding

Marketing and Communications Director
Sky News Arabia

Check out the incredible speaker line-up to see who will be joining Katie.

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Conference Day One: Monday, 23 September 2019

Monday, September 23rd, 2019

1:20 PM PANEL DISCUSSION: The right mix of technology, capabilities and creativity

Deloitte reports over 46% of executives they surveyed believed that understanding the abilities needed to adopt and use technologies are their biggest challenges in getting the most out of technology. You may already have the right technologies in place or may have the right strategy in adopting these, but without the right capabilities and creativity, you wouldn’t be able to maximise on the technology.

Bridging the gap between technology and skill sets
How to leverage what you have already? Using and reassessing your existing consumer information
How to maximise the use of martech for enhancing the brand image

Members: