Rahul Mudgal

Global Marketing Director
DOCOMO Digital

He has over 17 years experience in B2B marketing, account management and consulting. Currently leading the global marketing at DOCOMO Digital, he is passionate about digital storytelling and design thinking and has been recognised as one of the top 50 marketers in 2016 by CMO Asia and by LinkedIn as a social selling expert. He is also an active member of the advisory board at the CMO Council.

Check out the incredible speaker line-up to see who will be joining Rahul.

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Conference Day One: Monday, 23 September 2019

Monday, September 23rd, 2019

9:50 AM CMO TRAILBLAZER: CMO’s role in the age of AI | CMO as the growth catalyst amidst digital disruption

Accenture reports that 90% of today’s CEOs and CMOs believe the CMO role will change fundamentally over the next three years. A CMO is no longer a CMO but also a Chief Experience and Chief Growth Officer.

Marketing in the age of AI
CMO as the custodian of Experiences and Data
CMO at the centre of Digital Transformation

10:20 AM MARKETING LEADERS EXCHANGE - Evolve: Revaluating your ROI strategy - Are you doing it right?

Evaluating returns on marketing investment have always been a tricky and hard to measure task. Marketers have created strategies using both their instincts and insights they receive from various marketing channels and platforms. But areas such as social media and influencer marketing channels have been difficult to quantify and measure

Reworking your ROI strategy to fit new channels of marketing
Putting customer emotion and connection as part of your ROI assessment
How to measure your brand loyalty, trust and image?

Panellists: