THE WORLD'S ONLY EVENT FOR
GAME PUBLISHING AND MARKETING LEADERS
Exploring the Nexus of Game Publishing and Strategic Marketing
On 9-10 September, in London at the Novotel London West, the Game Publishing and Marketing Summit goes live as the only event dedicated exclusively to tackling the multi-platform challenges of game publishing and marketing.
Bringing together experts from AAA studios, indie developers, and industry-leading publishers, this game-changing summit offers you the opportunity to discover new strategies and boost your reach in the industry.
Explore best practices for balancing publisher-developer dynamics, cross-platform expansion, navigating self-publishing, and optimizing discoverability in an overpopulated marketplace.
Designed to help you crack the algorithm and adapt to industry shifts, the event delivers case-study-based presentations, expert panels, and engaging fireside chats to help your marketing strategies hit the high score.
As a bonus, this summit is co-located with our 2nd Annual Live Service Gaming Summit - expanding your networking and knowledge inventory even further! Don’t miss your chance to take part in the first-ever Game Publishing and Marketing Summit and help write the next chapter of the industry. Register today!
MEET THE #GPMSUMMIT 2025 SPEAKERS
André Persson
Chief Marketing Officer
Starbreeze Entertainment
Ada Mockutė Jaime
Chief Marketing Officer
Nordcurrent
Max Métral
Go-to-market Analytics Director
Activision Blizzard
Edd Newby-Robson
Head of Marketing
Avalanche Studios Group
Anna Mostyn-Williams
Senior Director of Publishing and Partnerships
Jagex Ltd
Jerome Ortmann
Senior Brand & Marketing Director
Saber Interactive
Hiro Kozaka
Global Head of Strategy
Wargaming
Jérémy Raszko
Head of Publishing
Shiro Games
Natasa Jukic
Vice President Marketing Analytics
Ubisoft
Robert Sillery
Head of Social Experience - Candy Crush Saga
King
George Kelion
Communications Director
CCP Games
Benjamin Pommeraud
General Manager, Strategic Initiatives
King (Xbox)
Rick Van Beem
Director of Marketing & Public Relations
Pearl Abyss
Varun Mathure
Vice President Marketing, Customer Experience and Art
Product Madness
Sabine Dumast
Senior Publishing Operations Manager
Gameloft
Veli Kiviaho
Director, Beacon Growth
Rovio Entertainment - Part of SEGA
James Day
Director of Marketing and Community
Dovetail Games
Anastasia Zaiceva
Chief Communications Officer
ZiMAD
Haye Anderson
Brand Director
Ubisoft
Joel Edström
CEO
The Gang Studios
Iryna Pyrih
Platform Partnerships
Rovio Entertainment - Part of SEGA
Stephane Jankowski
Executive Producer
Ubisoft
Gordon Van Dyke
Raw Fury Co-Founder
Adorabilis
Michael Hooper
Marketing Services Director
CCP Games
Joseph Brammer
CEO
BULKHEAD
Our Goal: Empowering the Future of Game Publishing and Marketing
As part of this exciting launch event, we’re committed to helping attendees adapt to technological advancements and evolving player expectations. Our focus for this inaugural summit is built around four core pillars:
Brand and IP Building:
Strengthen and leverage game brands and intellectual properties to enhance market presence and player loyalty
Marketing Optimization:
Refine marketing approaches using data-driven insights to ensure optimal reach and engagement.
Influencer Integration & Community Building:
Invest in robust community management and engagement strategies that turn casual players into loyal fans.
Relationships:
Foster strong collaborations between publishers and developers to streamline game development and enhance product quality
The Global State Of Game Publishing & Marketing
| 2025 Industry Report |
The gaming industry is evolving fast—rising costs, changing player behaviors, and shifting revenue models are forcing publishers and marketers to rethink their strategies. The 'Global State Of Game Publishing & Marketing 2025 Industry Report' delivers the critical insights you need to stay competitive, from unlocking new revenue streams and optimizing game marketing to leveraging data-driven decision-making and fostering loyal player communities. Learn how top studios are adapting to industry shifts and how you can apply these strategies to maximize growth and profitability.
Why join the #GPMSummit the community?
Haye Anderson
Brand Director
Ubisoft
In a crowded gaming landscape, even the best games need smart marketing. I'm excited to rethink traditional playbooks, spark fresh ideas, and connect with fellow innovators who are ready to shake up how we market and brand games.
Juney Dijkstra
XDI Operations Director
Electronic Arts
In an industry that finds itself attempting to meet increasing and diversifying player demand while competing for their attention with all sorts of media, it's imperative to exchange knowledge and experiences to engage and retain those that have come to love our franchises. I'm looking forward to hearing perspectives from experts across the industry!
Haye Anderson
Brand Director
Ubisoft
In a crowded gaming landscape, even the best games need smart marketing. I'm excited to rethink traditional playbooks, spark fresh ideas, and connect with fellow innovators who are ready to shake up how we market and brand games.
#GPMSummit is proudly sponsored & partnered by:
2025 Media Partners
2025 Media Partners
2025 Media Partners
2025 Media Partners
💬Ready to Connect? Get in Touch!
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