Starting a game studio is more than just a great idea—this session explores how studios can best identify and connect with their target demographic, secure the right external partnerships, and outsource effectively. Discover how to leverage the gaming community, from influencers to engaged players, to refine your game, boost visibility, and turn early traction into long-term success by:

• Establishing strategic partnerships and outsourcing effectively to streamline development and maximise resources.
• Implementing the right digital tools to track KPIs and make data-driven decisions for sustainable growth.
• Engaging with the gaming community and influencers to build brand loyalty and enhance game visibility.

Available for Sponsor Partner

This session delves into the intricate dynamics of game intellectual property (IP) ownership between publishers and developers. It explores what constitutes strong game IP, how to distinguish good sales from sustainable success, and strategies for identifying untapped IP potential through:

• Defining roles and responsibilities to create a balanced approach to game IP ownership.
• Evaluating sales performance to determine the long-term strength of game IP.
• Spotting potential in lesser-known IPs and developing strategies for their growth.

Gustav Nisser

Head of Commercial
Starbreeze Entertainment

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Stephane Jankowski

Executive Producer
Ubisoft

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Gordon Van Dyke

Raw Fury Co-Founder
Adorabilis

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This panel will outline strategies for fostering cross-team collaboration and aims to pinpoint common AAA and indie studio challenges. Panellists will detail how their publishing and development teams identify mutually beneficial connections, assess quantitative common goals, and strategize by:

• Leveraging player research to establish common ground and align goals between publishers and developers.
• Establishing best practices for proactive and effective communication across teams to minimize last-minute challenges.
• Outlining a phased communication framework that enhances collaboration throughout the production and publishing lifecycle.

Arthur Parsons

Design Director, Head of Publishing & Co-Founder
10:10 Games Ltd

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Kenton Fletcher

Creative Director
Behaviour Interactive

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Valera Tsygankova

Publishing Producer
MY.GAMES

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In this session, learn from the remarkable case study of a company that started from scratch, and has since grown to become a 100+ member studio. Discover how their in-person, game first culture has allowed them to scale their operations while maintaining momentum, and adapted to challenges along the way to achieve sustainable success by:

• Unlocking the blueprint for scaling a studio with limited resources and funding while sustaining creative energy.
• Navigating initial cross-collaboration with publishers and other industry challenges with agility to maximise opportunities.
• Prioritising in-person collaboration and implementing a bottleneck management strategy that increases productivity.

Trust is the cornerstone of successful game publishing. Learn why setting realistic player-centric goals will naturally pave the way for mutual growth for your community and your business. This fireside chat explores proven strategies for fostering genuine player trust, so that your brand and game become sustainable over time by:

• Fostering transparency with your players, in good and bad times.
• Incorporating player feedback into your key decisions.
• Aligning with your investors with realistic, player-focused goals for sustainable success.

Guillaume Rambourg

Head of European Publishing, Apex Legends
Electronic Arts (Respawn Entertainment)

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Oleg Klapovskiy

Former Chief Publishing Officer – Techland, and Co-Founder of SNEG
SNEG

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A one-size-fits-all marketing approach no longer works in the global gaming industry. This session explores how tailoring marketing efforts to different regions fosters trust, strengthens brand relatability, and enhances player engagement. Learn how collaborating with development teams to incorporate localised storylines and features can create a more immersive experience, while strategic localisation efforts ensure your marketing resonates with diverse audiences through:

• Crafting region-specific marketing strategies to build player trust and establish a stronger emotional connection.
• Collaborating with development teams to integrate culturally relevant storylines and features that enhance immersion.
• Adapting promotional content to reflect local trends, languages, and player expectations for maximum market impact.

Available for Sponsor Partner

Join Gašper Jager, Creative Director at Ten Square Games, as he details why following the latest trends, or simply copying your competition, may not always suit your game's audience, and how to stand out by breaking the mould with targeted, innovative approaches such as:

• Understanding your player demographic to craft tailored and impactful marketing strategies.
• Look beyond trends and competition and create unique approaches tailored to your audiences.
• Breaking trends strategically to stand out while staying authentic to your game's audience.
• Establishing robust production workflows early to ensure smooth publishing and high-quality marketing assets.

Gašper Jager

Creative Director / Head of Creative Production
Ten Square Games

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Unlock the art of building a memorable gaming brand that resonates with players and stands out in a crowded market. Industry leaders will highlight how to create emotional connections with gaming audiences through consistent messaging, unique visual identities, and powerful storytelling by:

• Building authentic brand identities that resonate with diverse gaming audiences.
• Developing storytelling techniques to foster deeper emotional connections.
• Maintaining consistency across all marketing channels for maximum brand impact.

Haye Anderson

Brand Director
Ubisoft

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Hiro Kozaka

Global Head of Strategy
Wargaming

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Game community management is no longer just a support function—it’s a key driver of revenue, installs, and organic growth. This case study-based session will break down actionable insights on shifting workflows to strategically track critical KPIs (revenue, installs, organic growth, etc), leveraging community data for profit growth, and transforming successful community outcomes into high-impact marketing opportunities by:

• Building a robust community management strategy to drive engagement and organic growth.
• Tracking and analysing community data to inform decision-making and boost profits.
• Aligning community successes with broader marketing strategies to amplify business impact.

Liza Makhina

Head of Publishing
Belka Games

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This panel will explore how to leverage digital tools to analyse player behaviour, optimise market insights, and localise promotional efforts for different regions. Learn how monitoring community data can provide real-time feedback, shape content strategies, and drive engagement that resonates across global audiences by:

• Harnessing digital tools to track player trends and refine marketing strategies based on real-time insights.
• Adapting promotional strategies to different regions by using localisation techniques that speak to diverse player bases.
• Monitoring community data to predict shifts in player sentiment and proactively adjust engagement efforts.

Available for Sponsor Partner

This session will unlock tried and true tips and tricks for monetising PC, console and mobile games. Attendees will also explore the critical connection between player life cycles and crafting effective cross-platform monetisation strategies to drive long-term engagement and profitability. Attendees will walk away with a better understanding of:

• Tailoring monetisation techniques to PC and console games for optimizing revenue.
• Distinguishing between mobile and PC/console monetisation models and how to leverage them effectively.
• Aligning monetisation strategies with player life cycles to ensure cross-platform success.

Mikhail Shotin

LiveOps & Monetization Division Lead
MY.GAMES

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This panel explores how PR and communications can build a brand’s reputation outside of a product. Strong messaging can assist in recruiting efforts, securing early-stage funding, and creating an industry identity and presence before launch. Experts will dig into common challenges and how to find opportunities from the get-go by:

• Expanding your products visibility by getting creative and making the most of your resources and platforms.
• Understanding how communications and PR strategies have shifted in the past five years and how to keep momentum.
• Maximising brand awareness outside of product promotion to establish credibility and long-term industry presence.

George Kelion

Communications Director
CCP Games

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Anastasia Zaiceva

Chief Communications Officer
ZiMAD

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Rick Van Beem

Director of Marketing & Public Relations
Pearl Abyss

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This session explores how influencer partnerships can expand brand visibility and play an integral role in game marketing. Discover how to balance paid and organic influencer campaigns, craft a compelling content strategy, and source the right talent for long-term, authentic collaborations by:

• Establishing influencer partnerships that resonate with the desired target audiences.
• Exploring the benefits of paid and organic influencer campaigns that maximise reach while maintaining credibility.
• Developing a content strategy that aligns with both marketing goals and creator-driven engagement.

Available for Sponsor Partner

This presentation explores the growing importance of live and virtual events in fostering player engagement. Attendees will gain insights into:

• Planning dynamic in-person and virtual events that engage diverse player groups.
• Building community momentum through exclusive content and activities during events.
• Leveraging event insights to maintain long-term player engagement.