During this case-study presentation, Juney Dijkstra, XDI Operations Director at Electronic Arts, posits that a healthy, sustainable, and profitable studio needs to leverage external partners to be successful. Teams with dreams can't escape the reality of not being able to offer in-house stability and continuity for every discipline required to breathe life into their unique projects. Enable your team to do what they do best by:

• Defining and regularly re-evaluating your leverage & priorities.
• Acknowledging remaining challenges.
• Finding opportunity in challenge.

Juney Dijkstra

XDI Operations Director
Electronic Arts

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This session will highlight the advantages and tools that are key aspects of game success like graphic design, art, localisation, targeted marketing, machine translation and more. All of which ensure a polished, worldwide-ready product by:

• Streamlining production.
• Expanding global reach by using localisation tools effectively.
• Enhancing marketing efforts by utilising third-party resources for wider engagement.

This session will explore the challenges and successes of cross-platform publishing, focusing on managing operations across multiple platforms, key strategies for streamlining publication, and overcoming the nuances of varying compliance requirements by:

• Streamlining cross-platform publishing processes to enhance operational efficiency.
• Navigating compliance requirements to ensure seamless cross-platform platform integration.
• Applying successful cross-platform strategies to drive growth and market reach.

Sabine Dumast

Senior Publishing Operations Manager
Gameloft

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This session will detail the benefits of acquiring powerful tools that can save time and resources. Learn how resources that can assist with personalised and targeted marketing, user research, PR, influencer outreach and more allows publishers to focus on growth and player engagement by:

• Maximising marketing efficiency through automation and streamlined processes.
• Enhancing campaign impact by tailoring strategies to player behaviour and preferences.
• Strengthening relationships with third parties.

Turning a game from concept to success requires smart marketing and strategic resource allocation. This session explores how to maximise any budget, transform challenges into growth opportunities, and craft scalable strategies. Through real-world use cases, gain insights into driving visibility and revenue, attracting the right audience, and achieving long-term success by:

• Optimising marketing spend to achieve maximum impact at any budget level.
• Adapting to industry challenges by crafting data-driven, scalable strategies.
• Applying real-world case studies to refine go-to-market approaches and accelerate growth.

Varun Mathure

Vice President Marketing, Customer Experience and Art
Product Madness

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Many believe there are so-called "secret strategies" in marketing, but this fireside chat will explore why fundamental marketing processes and formulas drive real success. This session breaks down the importance of recognising repeatable success, versus breakthroughs founded on good timing, the right market, and the right game by:

• Challenging marketing strategy misconceptions and outlining the power of fundamentals.
• Identifying and admitting to the difference between replicable success and fortunate timing to refine future strategies.
• Expanding marketing approaches beyond cookie-cutter methods to build foster user acquisition and retention.

Michael Hooper

Marketing Services Director
CCP Games

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This session will unpack the transformative role that data plays in game publishing, emphasizing its impact on decision-making and ROI measurement. From leveraging above and below the line metrics in mobile gaming, to setting up the right internal data infrastructure at a small to medium-sized studio, this panel discussion will detail best practices for embedding data into each stage of publishing through:

• Creating a data hub that fits your studio’s needs.
• Measuring and maximising ROI and applying mobile game analytics principles to other platforms.
• Ensuring team-wide data literacy to drive cohesive and effective publishing strategies.

Max Métral

Business Intelligence and Analytics Director
Activision Blizzard

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Pawel Sobotkowski

Co-Founder & CMO
Fornixa Games

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Arnaud Richard

Global Marketing Lead
TinyBuild

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This session will delve into ethical monetisation practices, exploring topics such as the importance of pricing transparency, balancing revenue growth with player advocacy, navigating cross-platform challenges, and the industry's role in shaping fair legislation. Attendees will gain a deeper understanding of:

• Building trust by prioritizing transparent and straightforward monetisation practices.
• Identifying solutions that maintain fairness across ecosystems.
• Advocating for industry-wide legislation to standardize and protect ethical monetisation practices.

Evgeniy Shukin

Publishing Director of World of Warships Legends
Wargaming

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Explore how innovative marketing tools and personalised content drive player engagement and business growth. This session delves into assessing key analytics to monitor, scaling branding through data-driven strategies, and integrating marketing into the game development cycle. With live examples, gain practical insights to elevate your marketing success by:

• Adopting innovative tools to fuel impactful digital campaigns.
• Personalising content by understanding player behaviour and preferences.
• Integrating data-driven branding into game development for cohesive growth.

Natasa Jukic

Vice President of Marketing Analytics
Ubisoft

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In today’s competitive gaming market, strategic external partnerships can be the difference between a good game and a global phenomenon. Featuring a deep dive into Square Enix’s critically acclaimed Life is Strange franchise, this session explores the importance of integrating partnerships into your business model, and examining both the opportunities and challenges they present by outlining the benefits of:

• Establishing long-term benefits by embedding partnerships into your publishing strategy.
• Overcoming challenges by aligning external collaborations with your business goals.
• Harnessing partnership outcomes to expand player reach and brand credibility.

Erin Bower

Global Brand Manager
Square Enix

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