THE WORLD'S ONLY EVENT FOR
GAME PUBLISHING AND MARKETING LEADERS

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Anastasia Zaiceva

Chief Communications Officer ZiMAD

Anastasia Zaiceva has over 10 year in gaming industry, ex- Wargaming, Game.tv, Freeplay. She is a blogger startup mentor and lecturer, as well as a brand and communications expert for Tech/Gaming.

Conference Day 1 – 9th September 2025

2:00 PM Panel Discussion – Beyond the Game: Building a Brand Before Product, Through PR and Communications

This panel explores how PR and communications can build a brand’s reputation outside of a product. Strong messaging can assist in recruiting efforts, securing early-stage funding, and creating an industry identity and presence before launch. Experts will dig into common challenges and how to find opportunities from the get-go by:

Expanding your products visibility by getting creative and making the most of your resources and platforms.
Understanding how communications and PR strategies have shifted in the past five years and how to keep momentum.
Maximising brand awareness outside of product promotion to establish credibility and long-term industry presence.

Check out the incredible speaker line-up to see who will be joining Anastasia.

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