THE WORLD'S ONLY EVENT FOR
GAME PUBLISHING AND MARKETING LEADERS

📝 Download event guide

🚀 Ready, Player? BOOK Now!

Anthony Newall

Senior Director, EMEA Regional Marketing Square Enix.

I have been at Square Enix for 15 years, currently overseeing regional marketing for EMEA markets. My primary focus is on building and executing great go to market plans, and I’ve had the pleasure of working on some of the best franchises in the industry, including FINAL FANTASY (a lot of them!), KINGDOM HEARTS, DRAGON QUEST, NieR, Tomb Raider, Deus Ex, Hitman, Life is Strange and Just Cause. Prior to Square Enix I worked at THQ and brand managed titles including Saints Row, S.T.A.L.K.E.R., Worms, Broken Sword and Dawn of War. Even further back I was part of the European marketing team at Novalogic of Delta Force fame, if you remember that.

Conference Day 2 - 10th September 2025

3:30 PM Afternoon Plenary Panel Discussion – Building for Longevity: Sustaining Success in a Competitive Gaming Market

A panel of seasoned professionals will discuss what it takes to sustain long-term success in the ever-changing gaming industry. From navigating economic pressures to maintaining player engagement over time, panellists will share practical strategies and lessons learned from their careers such as:

Overcoming challenges posed by market saturation and competitive pressure.
Navigating evolving marketing trends such as the use of user generated content.
Building resilience and adaptability to thrive in a dynamic gaming environment.

Check out the incredible speaker line-up to see who will be joining Anthony.

Download The Latest Agenda

In Partnership With :

QUESTIONS?