Benjamin Pommeraud

General Manager, Strategic Initiatives King (Xbox)

Conference Day 1 – 9th September 2025

10:00 AM Morning Plenary Fireside Chat – The Sweet Secrets to Publishing Success: Lessons from King and Candy Crush

This fireside chat, led by Benjamin Pommeraud – General Manager, Strategic Initiatives, explores what makes King gaming unique, the innovative publishing strategies that have propelled its hit games like Candy Crush to iconic status, and actionable advice for thriving indie studios aiming to scale, by:

  • Unlocking the unique elements of King’s approach to publishing success.
  • Applying strategic publishing insights to elevate indie studio growth.
  • Embracing lessons from Candy Crush to navigate competitive gaming markets.

Check out the incredible speaker line-up to see who will be joining Benjamin.

Download The Latest Agenda