Regardless of whether your game is a 20-year franchise, an 8-year strong live service, or anything in-between; knowing your players and building a brand strategy is critical for success. In this session Edd Newby-Robson will share hard-earned lessons about maintaining brand consistency, the value of understanding brand impact on players, and connecting player motivations and brand to develop features that players love. Dive deeper into:

• Thinking of brand as so much more than just a nice logo and shiny key art (they’re helpful too!)
• Analysing tough learnt lessons about brand consistency
• Identifying how to connect player motivations and brand understanding to develop features that players will (hopefully) love.