THE WORLD'S ONLY EVENT FOR
GAME PUBLISHING AND MARKETING LEADERS

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Erin Bower

Global Brand Manager Square Enix

Conference Day 2 - 10th September 2025

2:00 PM Presentation – Building Bridges: Leveraging Partnerships for Game Publishing Success

In today’s competitive gaming market, strategic external partnerships can be the difference between a good game and a global phenomenon. Featuring a deep dive into Square Enix’s critically acclaimed Life is Strange franchise, this session explores the importance of integrating partnerships into your business model, and examining both the opportunities and challenges they present by outlining the benefits of:

Establishing long-term benefits by embedding partnerships into your publishing strategy.
Overcoming challenges by aligning external collaborations with your business goals.
Harnessing partnership outcomes to expand player reach and brand credibility.

Check out the incredible speaker line-up to see who will be joining Erin.

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