Evgeniy Shukin

Publishing Director Wargaming

As Publishing Director launched and managed titles on PC, console, and mobile for last 10 years. Before becoming responsible for WoWS: Legends (Console/Mobile) spent over 3 years working in Third Party Publishing field, with the most notable project being Total War Arena. Key areas of expertise include business development, marketing, monetization, audience management, team management as well as close collaboration with development teams. Believes that increasing competition among new products as well as gaming audience being tied to their already favorite games makes it more and more appealing to focus on improving and evolving already existing titles.

Conference Day 2 - 10th September 2025

2:00 PM Presentation – Fair Play: The Ethics of Monetisation in a Cross-Platform Gaming World

This session will delve into ethical monetisation practices, exploring topics such as the importance of pricing transparency, balancing revenue growth with player advocacy, navigating cross-platform challenges, and the industry's role in shaping fair legislation. Attendees will gain a deeper understanding of:

  • Building trust by prioritizing transparent and straightforward monetisation practices.
  • Identifying solutions that maintain fairness across ecosystems.
  • Advocating for industry-wide legislation to standardize and protect ethical monetisation practices.

Check out the incredible speaker line-up to see who will be joining Evgeniy.

Download The Latest Agenda