Gašper Jager

Creative Director / Head of Creative Production Ten Square Games

Gašper is a creative professional with over 13 years of experience in various entertainment fields. Curiosity for learning has taken him from photography to high end commercial video production and in the latest years to gaming. He has been focused on creative production for the past 8 years, first in Outfit7 and currently heading the creative production team at Ten Square Games. Having a very strong technical background, hands-on production experience and a great passion for creative innovation, he is always pushing for new ways to speed up production and use the latest tools available to innovate and produce what was not possible before. He is a strong advocate that while you need to pay close attention to competition and what is already working, you must always look for ways to innovate, so you can strive to become a leader, not just a follower.

Conference Day 1 – 9th September 2025

12:00 PM Presentation – Breaking the Mould: Targeted Marketing and Creative Workflows for Game Publishing Success

Join Gašper Jager, Creative Director at Ten Square Games, as he details why following the latest trends, or simply copying your competition, may not always suit your game's audience, and how to stand out by breaking the mould with targeted, innovative approaches such as:

  • Understanding your player demographic to craft tailored and impactful marketing strategies.
  • Look beyond trends and competition and create unique approaches tailored to your audiences.
  • Breaking trends strategically to stand out while staying authentic to your game's audience.
  • Establishing robust production workflows early to ensure smooth publishing and high-quality marketing assets.

Check out the incredible speaker line-up to see who will be joining Gašper.

Download The Latest Agenda