This panel explores how PR and communications can build a brand’s reputation outside of a product. Strong messaging can assist in recruiting efforts, securing early-stage funding, and creating an industry identity and presence before launch. Experts will dig into common challenges and how to find opportunities from the get-go by:

• Expanding your products visibility by getting creative and making the most of your resources and platforms.
• Understanding how communications and PR strategies have shifted in the past five years and how to keep momentum.
• Maximising brand awareness outside of product promotion to establish credibility and long-term industry presence.