This session delves into the intricate dynamics of game intellectual property (IP) ownership between publishers and developers. It explores what constitutes strong game IP, how to distinguish good sales from sustainable success, and strategies for identifying untapped IP potential through:

• Defining roles and responsibilities to create a balanced approach to game IP ownership.
• Evaluating sales performance to determine the long-term strength of game IP.
• Spotting potential in lesser-known IPs and developing strategies for their growth.

This panel focuses on the importance of strategic planning in the critical pre-launch and immediate post-launch phases. Experts will share insights on how to use and identify crucial data points and key metrics to shape effective launch strategies, ensure optimal player engagement, and adapt to initial feedback by:

• Building pre-launch strategies informed by actionable data and predictive metrics.
• Analysing early player data to refine post-launch tactics.
• Adjusting strategies in response to initial performance insights for better outcomes.