This plenary panel will delve into strategies for redefining the gaming landscape through means of market research, agility, and cross-department collaboration. Learn how, by establishing unified strategies early in the publishing lifecycle, challenges can be mitigated, and mutual KPIs and player feedback can be leveraged to create personalised cross-platform marketing content that resonates by:

• Preparing for shifts in player behaviour and market trends.
• Identifying key mutually beneficial KPIs to craft personalised player content cross-platform.
• Establishing a cohesive cross-department approach and enhancing team communication to achieve mutual objectives.