This session will explore how games companies can broaden their reach, impact, and comms penetration through meaningful influencer connections.

Attendees will be challenged to look at influencers as more than just content creators, with the aim of building mutually beneficial relationships that will allow more authentic engagement with your current and potential player bases, that both scale and provide a tangible impact to your marketing funnel by:

• Understanding what ‘influence’ means in the context of Gaming communities, and how that can help to build out engagement strategies for influential players.
• Building effective influencer collaborations to amplify brand awareness and player engagement.
• Establishing equitable partnerships that provide value for both influencers and the game.