Liza Makhina

Head of Publishing Belka Games

Conference Day 1 โ€“ 9th September 2025

2:00 PM Presentation โ€“ Community Management Profit and Potential: Turning Game Communities into Growth Engines

Game community management is no longer just a support functionโ€”itโ€™s a key driver of revenue, installs, and organic growth. This case study-based session will break down actionable insights on shifting workflows to strategically track critical KPIs (revenue, installs, organic growth, etc), leveraging community data for profit growth, and transforming successful community outcomes into high-impact marketing opportunities by:

  • Building a robust community management strategy to drive engagement and organic growth.
  • Tracking and analysing community data to inform decision-making and boost profits.
  • Aligning community successes with broader marketing strategies to amplify business impact.

Check out the incredible speaker line-up to see who will be joining Liza.

Download The Latest Agenda