This session will unpack the transformative role that data plays in game publishing, emphasizing its impact on decision-making and ROI measurement. From leveraging above and below the line metrics in mobile gaming, to setting up the right internal data infrastructure at a small to medium-sized studio, this panel discussion will detail best practices for embedding data into each stage of publishing through:

• Creating a data hub that fits your studio’s needs.
• Measuring and maximising ROI and applying mobile game analytics principles to other platforms.
• Ensuring team-wide data literacy to drive cohesive and effective publishing strategies.