Many believe there are so-called "secret strategies" in marketing, but this fireside chat will explore why fundamental marketing processes and formulas drive real success. This session breaks down the importance of recognising repeatable success, versus breakthroughs founded on good timing, the right market, and the right game by:

• Challenging marketing strategy misconceptions and outlining the power of fundamentals.
• Identifying and admitting to the difference between replicable success and fortunate timing to refine future strategies.
• Expanding marketing approaches beyond cookie-cutter methods to build foster user acquisition and retention.