Mikhail Shotin

LiveOps & Monetization Division Lead MY.GAMES

Conference Day 1 – 9th September 2025

3:00 PM Presentation – Monetisation Mastery: Bridging Platforms and Player Journeys

This session will unlock tried and true tips and tricks for monetising PC, console and mobile games. Attendees will also explore the critical connection between player life cycles and crafting effective cross-platform monetisation strategies to drive long-term engagement and profitability. Attendees will walk away with a better understanding of:

  • Tailoring monetisation techniques to PC and console games for optimizing revenue.
  • Distinguishing between mobile and PC/console monetisation models and how to leverage them effectively.
  • Aligning monetisation strategies with player life cycles to ensure cross-platform success.

Check out the incredible speaker line-up to see who will be joining Mikhail.

Download The Latest Agenda